• Sales Growth: Tilde has achieved significant growth in its digital sales in recent months. Through its online store, they have achieved remarkable results, surpassing sales from other markets. Tilde currently has 11 titles published in its online store, and in just three months of activity, they have achieved outstanding results. Their book "Híbrida" has garnered over 400 sales in the first month, with approximately 300 sales coming from their own store, demonstrating the effectiveness of directing traffic to their platform. This success has given them confidence to explore new business models, such as the possibility of offering monthly subscriptions to end users in the future.

• 2X Sales in Own Store versus Other Third-Party Platforms: Tilde's sales in their own store have doubled compared to sales on other third-party platforms.

• Strategic Partnerships: Tilde has established strategic partnerships with educational institutions and teacher trainers, allowing them to expand their reach and reach a broader audience.

• Metrics and Discount Coupons: Thanks to the partnership with publica.la, Tilde has had access to detailed metrics that allow them to measure and optimize their marketing strategy. Additionally, they can offer discount coupons through their online store, giving them a competitive advantage and helping boost sales.

Today, Tilde plans to continue expanding into new markets and strengthening its presence on social media. They are also considering the possibility of offering monthly subscriptions to end users, which will allow them to establish stronger relationships and increase their base of recurring customers.

In summary, Tilde has experienced successful growth and expansion in the digital publishing market thanks to their marketing strategies focused on direct sales, their presence on social media, and their partnership with publica.la. These achievements have enabled them to increase their sales, diversify their audience, and strengthen their position in the market.

As part of Tilde's plans, they envisioned creating their own store that would enable them to implement the following strategies in the short and medium term, ultimately leading to an increase in their revenues.

Planned strategies:

• Estrategias de marketing: Tilde aimed to develop a comprehensive marketing strategy that relied on three key elements: a subscriber database, relevant content, and clear objectives. By utilizing contact forms on their website, integrating with marketing automation, and establishing a presence on social media, they sought to interact with and attract audiences. Therefore, the creation of a digital store emerged as the sole means to enhance their marketing strategies.

• Mayor presencia en redes sociales: Tilde had plans to establish a strong presence on Instagram, Facebook, and Twitter. Initially, these social media platforms would be used to build a community, but they also aimed to implement commercial actions such as advertising campaigns and integrating with Facebook to sell directly from there. Having a digital store would enable them to effectively execute this strategy.

• Expansion into new markets: After identifying visits from Uruguay and Chile, Tilde desired to expand its reach in these markets. In order to assess their potential in these markets, having their own online store seemed like the best option. With it, they could gather data on reader origins, popular topics, and more.

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  Direct sales and their own store: Tilde wanted to have their own store to provide an enriched reading experience to their users. Through their store, they aimed to increase their online sales. They understood that direct sales can be successful and do not necessarily compete with the physical book market.

  In line with their goals, Tilde found a valuable ally in publica.la to create their own digital store and offer an accessible and versatile platform for the sale and distribution of their digital content.